Collective Promotes Chris Shadrick to Chief Strategy and Growth Officer

Chris Shadrick, strategy partner at Collective has been promoted to chief strategy and growth officer. The role is a newly formed position, in which Chris will be bridging the gap between strategy and new business to facilitate more growth and effectiveness across the agency. 

Collective is currently in a period of significant growth with expansion into areas such as Unreal Engine and Virtual Production as well as its In-house offering Content Studio. The position will see Chris continuing to lead accounts from a strategy perspective and maintaining client relationships, but with the added responsibility of further fuelling this growth across the whole agency. Chris will be accountable for organic and new business growth at Board level as well as the quality of Collectives strategic thinking and output as an agency. 

Chris’ responsibilities will be working closely with the associate strategy director and digital strategy lead as well as the client partners to help identify account growth opportunities and guide clients through this time of economic uncertainty. 

Stephen Barnes, founding partner at Collective, said: “As Collective continues to expand into areas such as Unreal Engine, Virtual Production and our in-house offering Content Studio, we are focusing on the best way to work with our current clients and reach new ones. Chris’ in-depth knowledge and dedication will strengthen our strategy team further and align with our ambitions for the agency.” 

Chris Shadrick, chief strategy and growth officer at Collective, said: “I am thrilled to be taking on this new position. We are at a very exciting pivotal time and I am looking forward to continuing to partner with senior clients and be a sounding board for their business and marketing strategy as well as driving new agency models and ways of working within the agency.”