COFFEE MATE Takes on Mornings with Head-in-Hands Initiative from McCann Canada

We all know a bad cup of coffee can ruin a good morning. But can a cup of coffee be so good that it can save a bad morning? Well, if you ask COFFEE MATE, maybe. In the latest campaign for COFFEE MATE, Nestlé Canada and McCann Canada aren’t promising that a cup of rich and creamy coffee can cure the morning blues. Just that it certainly can’t hurt.

Produced by Circle Productions, the campaign comedically presents less-than-ideal situations that could easily ruin a morning, like a family of raccoons moving into the dishwasher or a giant, mysterious sinkhole appearing overnight, and remedies them with the only viable solution – coffee. And while a regular cup clearly isn’t going to cut it, a rich and creamy cup of coffee, with COFFEE MATE, just might. 

'Mornings need COFFEE MATE' will run across Canadian broadcast, social and YouTube.