Coco de Mer Captures the Essence of Everyday Luxury in ‘Muse’ AW24 Collection

Vicky Lawton brings this stunning collection to life with a fresh, modern touch that effortlessly elevates the everyday.

The AW24 Muse collection is a true vision of everyday sensuality, blending statement scallops, blooming embroidery, and soft satin curves in a way that feels both luxurious and completely wearable. The campaign shoot was a cosy dream - the perfect way to introduce the AW24 collection, really capturing that luxe, everyday essence of Muse.

As always, the all-female team came together seamlessly, with many familiar faces. The talented Vicky Lawton, who has been behind the lens on several shoots for Coco Der Mer, once again brought their vision to life with her unique flair.

Vicky Lawton, director and photographer, at Octopus Inc. said, "I have been working with Lucy and her team at Coco de Mer on different projects over the last 10 years. It’s always a pleasure to bring to life the visual world of Coco de Mer and what it stands for. On this project in particular - it was about bringing the softness of the collection through in a modern, premium way.

Beth Montgaue, executive producer at Octopus Inc. said, "We captured the essence of our AW 24 Muse Collection in a setting as extraordinary as the pieces themselves. Surrounded by the warmth of our exceptional all female team, each element came together harmoniously, creating a shoot that beautifully reflects the sumptuous yet everyday elegance of this line. It was a special experience, one that embodies the cosy comfort and timeless allure that defines Coco de Mer.”