Psyop
Fri, 25 Jan 2019 10:38:07 GMT
- International Edition
- USA Edition
- UK Edition
- Australian Edition
- Canadian Edition
- Irish Edition
- German Edition
- French Edition
- Singapore Edition
- Spanish edition
- Polish edition
- Indian Edition
- Middle East edition
- South African Edition
Coca-Cola's Super Bowl Ad Is Inspired by an Andy Warhol Quote on Unity
Wieden+Kennedy Portland and Psyop's Kylie Matulick, Trevor Conrad and Todd Mueller launch beautifully animated 'A Coke is a Coke'
Coca-Cola's Super Bowl spot is a beautifully animated ode to an Andy Warhol quote on unity. 'A Coke is a Coke' was created by Wieden+Kennedy Portland and directed by Psyop's Kylie Matulick, Trevor Conrad and Todd Mueller.
Inspired by a 1975 quote from iconic pop artist Andy Warhol, the ad brings to life the idea that a Coke is for everyone with its closing line: “We all have different hearts and hands; heads holding various views. Don’t you see? Different is beautiful. And, together is beautiful, too.”
“Coca-Cola is a brand built on optimism, diversity and inclusion,” said Stuart Kronauge, president, sparkling business unit and senior vice president of marketing, Coca-Cola North America. “We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided. This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful’.”
'A Coke is a Coke' is a playful ad with original animated characters like 'Beans the Chef', 'Freddy the Yeti' and 'Abigail the Bird Girl' who remind viewers that Coke is for everyone and that it is beautiful to celebrate our differences. The ad is the latest chapter in The Coca-Cola Company’s nearly 133-year history of standing for togetherness. It builds on similar messages from Big Game creative aired over the last five years – 'It’s Beautiful' and 'The Wonder of Us' – and iconic ads from the 1960s and 1970s like 'Boys on a Bench' and 'Hilltop'.
Given that Sunday’s Big Game will be played just blocks from where the very first Coca-Cola was served more than 130 years ago, The Coca-Cola Foundation is also paying tribute to its hometown with a $1 million donation to Atlanta’s National Center for Civil and Human Rights to allow free admission for more than 50,000 guests between now and the end of February. This grant will allow tens of thousands of people visiting Atlanta for the Big Game and beyond to connect the history of the American Civil Rights Movement with human rights and inclusion issues across the globe.
view more - Creative
Client
Advertiser: The Coca-Cola Company
Client Team: Jennifer Healan
Post Production / VFX
Flame Assist: Sam Shiflett
Sound
Sound Company: Eleven
Producer: Imani Franklin
Audio Mixer: Jeff Payne
Assistant Mixer: Andrew Smith & Jordan Meltzer
Executive Producer: Melissa Elston
Animation
Animation Company: Sun Creature
Executive Producer: Guillaume Dousse, Charlotte De La Gournerie
Art Director: Guillaume Dousse
Designer: Visual Development Artists
Animation Supervisor: Liane-Cho Han
2D Animator: Charles Badiller, Nawell Sdiri, Cyrille Chauvin, Mylène Cominotti, ChristofferElsborg Kramme, Jonathan Djob Nkondo, Pierre Rütz, Kenneth Ladekjær, Vic Chhun, ThibaudPetitpas, Thierry Torres Rubio, Mourad Seddiki, Bung Nguyen, Slaven Reese, Eve Guastella
2D Animators: Marick Queven, Antoine Tran, Andrzej Radka, Clara Baidel, Hanne Galvez, Laura BüchertSchjødt, Louise Bergholt Sørensen, Mette Ilene Holmriis, Alain Vu, Christian Kuntz
Line Producer: Charlotte Sanchez
Lead Design and Visual Development: Cyrille Chauvin
Visual Development Artists: Kajika Aki, Caroline Lefèvre, Leïla Courtillon, Marine Duchet,Pierre de Menezes, Gaspard Sumeire
2D Compositors: Anthony Lejeune, Jess Nicholls
Editor: Bo Juhl Nielsen
Creative Agency
Creative Agency: Wieden+Kennedy Portland
Creative Director: Hal Curtis
Copywriter: Becca Wadlinger
Art Director: Nate Nowinowski
Executive Producer: Hayley Goggin Avila
Strategic Planning: Nicole Brandell, Meron Medhaine
Business Affairs: Amber Lavender
Account Team: Brian Mead, Dave Hubbard, David Hughes, Courtney LeBlanc
Creative Manager: Brooke Salisbury, Amanda Claire
Studio Manager: Simone Takasaki
Studio Designer: Grey Jacobson
Broadcast Traffic Manager: Billy Mucha
Production Company
Director: Kylie Matulick, Trevor Conrad, Todd Mueller
Production Company: Psyop
Executive Producer: Amanda Miller, Shannon Alexander, Christine Schneider
Producer: Lucy Clark, Nick Read, Brian Butcher
Managing Director: Neysa Horsburgh
Head of Production: Drew Bourneuf
Associate Producer: Amy Martz, Jonathan Howard
Designer: Joe Ball, Gino Belassen, James Lee
2D Animator: Tarun Lakshminarayanan, Taik Lee
Storyboard: Max Forward
Editors: Lee Gardner, Joe Hughes, Volkert Besseling
Head of Business Development: Justin Booth-Clibborn
Visual Development Artists: Tuna Bora, Paul Cayrol, Claire Kang, Denny Khurniawan, PaulKim, Pete McDonald
2D Supervisor: Ryan Raith
2D Compositors: Sarah Blank, Raphael LaMotta, Lamson To, Anthony Medina, Tommy Wooh
Flame Artists: Adam Flynn, Kim Stevenson
Sam Shiflett: Flame Assist
Music
Music Company: Mutato Muzika
Composer: Mark Mothersbaugh, Cecil Campanaro
Producer: Natalie P. Montgomery
Offline
Edit Company: Joint
Editor: JB Jacobs, Dylan Sylwester
Music Design: Noah Woodburn, Natalie Huizenga
Genres: Animation, Dialogue, People, Storytelling
Categories: Soft Drinks, Carbonated Drinks
Psyop, Fri, 25 Jan 2019 10:38:07 GMT
