Coca Cola ‘Sing For Me’
Coca Cola Sweden has released a new campaign that gives free coke in exchange for carol singing. ‘Sing for me’ (or ‘Sjung for mig’ in Swedish) reminds us of the previous Coca Cola ‘Hug me’ campaign, in which coke was exchanged for hugs.
The vending machine was placed at the Royal Institute of Technology and featured microphones that participants had to sing Christmas carols into, all in return of a free cola. Festive and fun!
