Ogilvy Australia
Wed, 13 Sep 2017 08:42:52 GMT
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Coca-Cola Changes Branding to Say ‘Yes’ to Marriage Equality
Created by Ogilvy Sydney, the company has also revamped its iconic Kings Cross billboard to say “We say yes to love”
Coca-Cola has started a campaign to say ‘yes’ to marriage equality in Australia in the lead up to the postal survey. The company has re-designed its cans to say ‘love’ instead of the traditional ‘Coca-Cola’ branding.
Created by Ogilvy Sydney, the company has also revamped its iconic Kings Cross billboard to say “We say yes to love”.
The billboard is accompanied by a rainbow painted coke bottle positioned in front of a collage of ‘yes’ graphics.
At night, the Coca-Cola branding changes to emit rainbow coloured lights.
Derek Green, executive creative director of Sydney, told Mumbrella in a statement: “We believe everyone deserves love, that’s why we are very proud to have worked on and be part of this campaign with Coca-Cola and to say YES to marriage equality in Australia.”
