Coast Capital’s Campaign Helps Canadians ‘Get Unstuck’ from Financial Frustration

A new campaign from Coast Capital, in partnership with Cossette West, isn’t pulling any punches when it comes to the financial frustrations many Canadians are experiencing.
For decades, people have been told that saving and investing is the way to get ahead, but in this economy, the truth is that’s no longer enough. Canadians can’t just rely on saving and investing to keep up. They need to make more money. That’s why this campaign, titled 'Get Unstuck', shows how Coast Capital’s purpose is different as they’re finding ways to help their members make more, so they can afford more.

The campaign launches with a 30-second TV spot, showing different Canadians physically being stuck as they’re trying to reach common financial goals.

“Whether it’s the rising cost of groceries, saving for a vacation, or home ownership, it’s hard not to empathise,” said Michael Pal, associate creative director at Cossette. “A lot of Canadians are in this position, where the only real solution is to make more money. So, our campaign shows no financial institution recognises this more than Coast Capital."

The campaign continues with its 'Get Unstuck' theme in out-of-home, social, digital and radio. It’s not all doom and gloom, though. We all know the economic reality, and financial uncertainty of the future, but it’s the strong sense of hope and optimism that persists throughout the campaign that’s the ultimate takeaway.

“People need a financial partner with tools to help them earn more — like our Elevate Chequing Account, which includes free access to Coursera’s online training to support career advancement — along with great everyday value, competitive rates, and free expert advice to put more money back in our members’ pockets,” said Ashley Gagnon, director of growth marketing at Coast Capital. “This campaign shows that we understand what matters because our social purpose is at the heart of everything we do: unlocking financial opportunities and helping people and businesses across Canada grow their incomes.”

Working with Cossette Media, the campaign is now in market across BC and will run throughout the year.