Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
I Like Music
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Coach and Lil Nas X Bring Courage to Be Real to London in 3D Animation Film

252

ADD TO COLLECTION

Coach used Ocean’s DeepScreen 3D technology to create an illusion of Lil Nas X moving towards the viewer and out of the screen

Coach and Lil Nas X Bring Courage to Be Real to London in 3D Animation Film

Coach today brings 'Courage to Be Real' to London, launching a 3D animated film starring global Coach ambassador Lil Nas X.

Courage to Be Real is Coach’s mission and message about embracing all aspects of who you are with confidence - and inspiring others to express themselves authentically, too.

Premiering on Piccadilly Lights in London’s Piccadilly Circus, the campaign tells the story of Lil Nas X’s courageous evolution to become the person he is today, and the obstacles he overcame along the journey. In the campaign, he moves through doors that represent the struggles he has faced in life - from fear, self-doubt, to judgment from others. The sequence concludes with Lil Nas X looking over Piccadilly Circus whilst performing, inspiring the world to transcend their limits and express all aspects of who they really are.

To bring the animation to life, Coach leveraged Ocean’s DeepScreen 3D technology to create an illusion of Lil Nas X moving towards the viewer and out of the screen, transcending his digital world.

Situated in the heart of London’s West End, the world-famous Piccadilly Lights is the largest advertising display in Europe and will run the campaign for 24 hours a day, with the 3D full screen takeover appearing once an hour, from the 7th to 13th November.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Clothing and Fashion, Accessories

Ocean Outdoor, Tue, 08 Nov 2022 18:25:34 GMT