CMO Rebecca Darley Switches Domain for TPG Telecom
Rebecca Darley has been appointed TPG Telecom's chief marketing officer, a role spanning Vodafone, TPG, felix, iiNet, and Lebara.
She will assume the role on 16 December, after almost three years as CMO at property platform Domain, and replace TPG Telecom's previous marketing chief, John Casey.
"John is an incredible leader who has made a massive contribution to our culture, our commercial performance and the strength of our stable of great Australian brands," said the company's group executive, consumer and data & analytics, Kieren Cooney.
"I'm so excited to have Rebecca joining our team. She is a powerful advocate for the customer and an enthusiastic, innovative and creative leader - a perfect fit for the senior leadership team here at TPG Telecom."
Rebecca has held marketing roles at various telcos, including Westpac, St George, and Commonwealth Bank's CommSec, plus at brands including IKEA, Sony, and Aussie Home Loans. She is also the co-chair of the industry's charity organisation, UnLtd. Rebecca spent a year working for Vodafone back in 2008.
"I worked at Vodafone 15 years ago - and loved it. And now to return as the Chief Marketing Officer at TPG Telecom is hugely exciting," she said.
"TPG Telecom has an incredible portfolio of brands, led by an exceptional team that's built such a fantastic culture. It is an opportunity I couldn't resist - I can't wait to get stuck in!"
She added of her time at Domain, “I couldn’t be more proud of what has been achieved at Domain Group in almost three years. I’ve been fortunate to work with an incredible team and we’ve made a significant impact on our customers and across the business. I am very grateful to Jason Pellegrino, the Domain Board, and the Domain team for their support and guidance.”
Domain Group CEO Jason Pellegrino noted Rebecca's achievements in the role, including the marketing team being a finalist for 2024 Marketing Team of the Year, the PR team scoring a 2024 PR Team of the Year gong. Rebecca was also a Women in Media Executive Leader of the Year finalist this year.
"Bec has been a valued member of the Domain Leadership Team, uplifting our capabilities across marketing, media, and ESG, and recently bringing together the new consumer division. Under Bec’s leadership, we’ve delivered strong and continued unique audience growth across Domain Group, transformed our martech stack, grown our Domain Media business, and established our long-term ESG strategy."
The consumer division's establishment "sets the foundation for our future ambitions," he added. "I thank Bec for her contributions and wish her every success in the future."
TPG Telecom is looking to double its mobile network by early next year, after the ACCC green lit a regional network sharing deal with Optus.
Cooney added, "Rebecca is joining the business at a crucial time as we prepare for our biggest and best ever year in 2025."
