Club Med Canada Chooses McCann Montreal as New Creative Agency

McCann Montreal announced today that they have been awarded strategic and creative duties for Club Med Canada after a closed pitch. 

Club Med is the pioneer of the all-inclusive concept, offering more than 70 premium resorts in stunning locations around the world. Club Med Canada oversees the communications efforts for the entire Club Med brand with the goal of increasing sales volume within the Canadian market. The recent opening of the first-ever Canadian location – Club Med Quebec Charlevoix – in December 2021 has been a primary focus for Club Med Canada as 65% of travellers to the new four-seasons resort are domestic. As Canadians seek stress-free end-to-end travel experiences now more than ever, Club Med Canada is ready to dial up its offer in the marketplace.

“The pandemic resulted in new travel habits among Canadians and gave us the opportunity to promote domestic travel options with our new Canadian location in Charlevoix. As travel restrictions continue to ease globally, we look forward to highlighting our exceptional domestic and international destinations to Canadians and once again providing peace of mind during their well-deserved holidays,” said Vincent Giraud, Managing Director of Club Med Canada and North America Sales Operations. “We wanted a creative marketing agency partner who can bring us actionable strategy and creative thinking, and who can help us understand the Canadian and Quebec market better than anyone else. McCann Montreal proved to be the partner that could take us where we need to go.”  

“We’re thrilled to have been chosen as the agency partner for Club Med Canada,” said Michelle Aboud, SVP and Managing Director for McCann Montreal. “Club Med has shown over and over that they can deliver an incredible brand experience all over the world. We are eager to support them in their marketing efforts for Club Med Quebec Charlevoix and we look forward to driving strong business performance for other locations around the world. We’re ready to get going!”

McCann Montreal will be on tap to deliver against the brand’s national marketing goals and efforts to enhance brand and business performance and drive bookings. In the immediate term, the agency will focus on national creative campaigns to drive brand equity and online sales of priority resort locations globally and domestically.