Clipper Tea Appoints Defiant as Lead Strategic and Creative Agency

Clipper Tea has announced that it has appointed Defiant as its lead creative and strategic partner on the next phase of its GOOD Tea creative platform. The work was awarded without a formal pitch. Defiant will spearhead the development of Clipper’s next global campaign to be launched later this year.

Defiant’s remit for Clipper includes evolving the brand platform and the launch of an exciting campaign to reconnect tea drinkers around the world with nature. The goal is to bring Clipper’s distinct personality and commitment to natural, ethical tea to life, while introducing the brand’s range of high-quality, sustainably sourced products to new audiences. This includes driving awareness of Clipper’s well-loved blends, such as its Organic Black Tea, Green Tea, and Herbal Infusions.

Hayley Murgett, global head of marketing (Clipper Teas), commented, "We’re excited to partner with Defiant on building the next phase of our GOOD Tea creative platform and campaign for Clipper globally. Together our ambition is to inspire tea drinkers to reconsider their current choices and spread the joy of reconnecting with nature through Clipper. Working with Defiant has been a collaborative and inspiring process to push our strategic thinking to the next level. They’ve helped us elevate our creative and develop bold activations for 2025. We can’t wait to share what we’ve been brewing up later this year."

Will Poskett, founder of ‘Defiant’, said, “We’re thrilled to be part of this journey with Clipper, evolving the brand platform to connect people back to nature in a way that’s exciting, unexpected, and unforgettable. We can’t wait to bring new energy to the brand, push creative boundaries, and help them reach even more people who share their passions.”