ClearScore Breaks the Mould with Emotion-Led Campaign by Atomic London

ClearScore, the UK’s number one credit score and report app, has launched the integrated brand campaign ‘It’s time to be clear’. The campaign, created by Atomic London, seeks to connect to the reality of financial challenges and ambitions facing their users. An approach that is particularly important in today’s economic backdrop as customers search for brands to help them navigate the cost-of-living crisis.

In contrast to other players in the category, the campaign dramatises the emotional benefit of managing your credit score through human stories. With a creative idea grounded in a helpful, human tone, we see the real role the brand plays in people’s lives. Whilst showcasing the beautiful design and excellent functional features that the ClearScore app offers.

The 40 second TV spot - directed by Si&Ad and produced by Academy Films - tells the story of a loving father and son as they navigate the little ups and downs of living together, with a familiar scenario of the son being reminded to turn lights off. Eventually you see how financial clarity empowers the son to take positive steps forward and improve his score enough to move out into his own place.

The brand campaign is also accompanied by direct response TV, radio, social and digital, with the uniting message that taking active steps to manage your finances will help towards the things that matter in life.

John Cherry, executive creative director at Atomic London, says: “ClearScore is a great product, made to genuinely help millions of people understand their credit data and get the opportunity to handle their finances through this tough economic period. It’s a pleasure to work with such a significant brand and with clients that are up for doing something different that stands out amongst over promising competitors.”

Maren Coleman, marketing director at ClearScore, says: “The world of finance is often complicated, cluttered and stressful. We want to bring clarity to users so they know where they stand financially and thereby help them improve their financial wellbeing. Our new campaign highlights how people can understand and improve their credit score and how that helps get them to where they want to be in life."

Matt Semple, client managing director from Medialab, said: “This campaign is further testament to the ambition of ClearScore to help their consumers achieve their goals in these ongoing challenging economic times and its been brilliant collaborating with the talented team at Atomic across TV, radio, podcasts and native in online news environments.”

The campaign is due to go live from the 24th of May.