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Cillit Bang's Sweaty Flashdance Makes Cleaning Exciting... Almost

06/01/2016
Advertising Agency
Paris, France
188
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Editors' Choice: BETC Paris teams with Partizan's Michael Gracey for a fantastical rendition of 'She’s a Maniac'

Cillit Bang is launching its first global campaign, and it'll definitely sweep you off your feet. 

In the film, launching on web and TV, we meet a mechanic who discovers how efficient Cillit Bang’s products are - all the while putting on quite the show.

The ad, created by BETC Paris, was directed by Michael Gracey and produced through Partizan. The intense choreography is set to a BETC Pop edit of the classic Flashdance tune, 'She’s a Maniac.'



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