Chupa Chups Offers Tricks and Treats This Halloween in Social Campaign

Chupa Chups, the world’s number one lollipop brand, has worked with McCann Birmingham to develop a brand-new social media campaign to mark Halloween, one of the most important purchasing periods for confectionery. 

Developed to support Chupa Chups’ brand positioning, ‘Forever Fun’, which aims to keep the fun and spark of childhood going throughout adulthood and into later life, the new campaign plays into the traditional ‘trick or treat’ mindset of Halloween. 

Aiming to raise awareness through creative social content that builds an emotional connection, the campaign is made up of four parts to target the gen z audience. This includes ‘tricking’ the audience with an innovative CGI activation; partnering with a selection of influencers across different niches, such as a magician, make-up artist, and comedian, to bring to life the ‘Forever Fun’ ethos with trick or treat videos; creating a suite of TikTok videos that tie into key social trends; as well as running an exclusive Halloween-themed giveaway across Instagram and TikTok. 

Kim McMahon, brand manager at Chupa Chups, said, “Here at Chupa Chups we try to always stay true to our brand positioning, Forever Fun, and, as Halloween is such a vital time for our brands, it seemed like the perfect opportunity to do something a little different and, well, fun! 

“Chupa Chups already holds strong relevance to Halloween, but we wanted to build a closer link to the key calendar date so when consumers think of Halloween, they immediately think of Chupa Chups too. 

“The campaign has proven to be hugely popular amongst our social audience, and a big thank you goes to the team at McCann Birmingham for helping to make it a big success,” she added.

Joe Cronin, managing partner at McCann Birmingham, added, “We’ve been working with Chupa Chups for many years, and it’s great that they’re open to try new things and experiment with different types of content. We look forward to continuing the partnership for many more years to come.”

The campaign launched mid-October across social with 22 video assets created. It will run until 31st October.