Chupa Chups' Chuck Pops Up Just in Time for New Spot

Chuck, the irreverent and unflappable mascot to the world’s most loved lollipop - Chupa Chups - is back - this time appearing in the most unexpected of places.

Chupa Chups has launched a new TVC featuring its global mascot Chuck who wholeheartedly embodies the brand philosophy of a Life Less Serious.

Chuck, created by BBH, is the silent lollipop- sucking character that never fails to make light of any serious moment.

Tinus Strydom, Creative Director, BBH Asia Pacific, says: “The aim, above all else, is to entertain, and to be remembered. In a cluttered confectionary market, standout and memorability is key. A singing boy's bottom should cut through that clutter.”

BBH Asia Pacific has been the global Agency of Record for Perfetti Van Melle’s Chupa Chups since 2008.

Credits

Client: Perfetti Van Melle, Chupa Chups

Creative Team (ECD, CD, Copywriter, Art Director):

Director: Benji Weinstein

ECD: Scott Mcclelland

CD/ Copywriter: Tinus Strydom

CD/ Art Director: Maurice Wee

Producer: Richard Mayo-Smith

Account Management:  David Webster, Michelle Zimmerman,  Midori Watanabe

Planning: Lindsey Cummings

Production house: Blink Productions

Audio production: Fuse Asia