Chris Rock Returns to BetMGM Casino to Promise Vegas in Your Pocket

BetMGM, the prominent online sports betting and gaming brand, has launched its Casino campaign with the return of Chris Rock in the latest chapter of its successful brand campaign, It’s Showtime!. 

In a bold second iteration of the campaign by independent creative agency Recipe, Rock’s undeniable star power delivers the essence of Las Vegas straight to players' pockets, with glitz, glamour, and exclusive rewards.

Back by popular demand, Chris takes centre stage in this year’s campaign, exuding classic Vegas style as he sits on an opulent gold throne at The Bellagio, tuxedo-clad and full of charisma. The 30-second spot captures Rock as he claims, in his true showmanship way, that “When it comes to Vegas, no one’s as Vegas as us!” a confident nod to BetMGM’s unrivalled ties to legendary Vegas landmarks, MGM Grand and The Bellagio. Against the dazzling and dramatic backdrop of the Bellagio’s iconic fountains, Chris’s humour and energy are in full swing, embodying the thrill and exclusivity BetMGM Casino offers online players in the UK.

Dan Jacobs, creative founder at Recipe said. “It’s cheating really. Firstly, the client basically owns Vegas. Secondly, we’ve got Chris Rock and every time he says anything it feels like the greatest event ever. So… we got Chris Rock to stand outside the Bellagio and tell everyone that no one does Vegas like BetMGM. Yeah, it’s cheating”.