Chosen Foods' Orgasmic Avocados Clapback at Hellmann's Super Bowl Spot

When you have a product like Chosen mayo that is hands-down better than the big competition, you have a bit of an 'anything you can do I can do better' mindset. So, when Chosen saw Hellmann's When Harry Met Sally Super Bowl spot remaking the classic diner scene, they felt like they had to create a bigger and better sandwich orgasm than Big Mayo…with avocados. They achieved that here. It’s all in good, stupid fun. They also made their commercial with agency Humanaut in just three days and on a shoe-box budget. It’s a good example of how brands can win big during the Super Bowl if they are willing to move quickly and not overthink things.  

It’s cheeky, fun, and yes, a little bit horny. But what else would you expect from Chosen Foods, which has made a name for itself as a brand that takes creative risks and knows its way around a smooth, flavourful mayo?! Chosen Foods Mayo is made with 100% Pure Avocado Oil and simple ingredients, replacing the bad fats found in traditional 'big brand' mayos with the good fats of avocados. It tastes surprisingly better than traditional mayos, too, with a rich and slightly tangy creamy bite that’s perfect for sandwiches, dips, salads, and more.