Chill Like You're Retired with Coors Light Ultimate Retirement Experience

While some people think retirement is only for those 65+, Coors Light, the beer that’s Made to Chill, believes retirement is a state of mind. Younger, legal drinking age Americans don’t want to wait decades to start living life to the fullest – they want to enjoy the lifestyle now. In fact, retirement lifestyle is all the rage, from 'coastal grandma chic' style to 'grandfluencers' increasing in popularity. So, this summer, Coors Light is encouraging drinkers to tap into the retirement mindset with a unique getaway experience that brings the sunset years-style to summer 2023 - with The Coors Light Temporary Retirement Villa. 

Seventy-five percent of Americans don’t know if they can save enough to retire, so Coors Light is going to help you retire this summer, at least temporarily. At the leisurely Coors Light Temporary Retirement Villa in Arizona, you and your friends will be instantly transported to the retirement state-of-mind in this modern home outfitted with all the classics like bridge sets and even crocheted pictures of Coors Light. Each day, you’ll enjoy a selection of scheduled social activities like golf, bingo, arts and crafts, and more, with private transportation to take you where you need to go, and ensure all you have to do is chill. 

“We believe retirement is a state of mind, best served with a refreshing Coors Light,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “Summer is the perfect time to chill, so we invite you to embrace the retirement mindset - even if it's just temporary - and Chill Like You’re Retired.” 

Those looking to 'retire' can enter to win their stay in Coors Light Retirement with all PTO paid for here starting June 22nd. For those who aren’t able to enjoy the full Coors Light temporary retirement lifestyle, share your plans for taking PTO this summer by uploading a photo here and Coors Light will reward you with beer on them to enjoy a piece of that Coors Light Retirement refreshment even for just a short period this summer. 

“If you can’t find time away from the busy demands of life, we want to give you a moment of Chill with Coors Light on us this summer,” added Marcelo. 

The Coors Light “Chill Like You’re Retired” campaign is an extended iteration of the brand’s iconic “Made to Chill” creative platform and will come to life this summer across social, out-of-home, on premise, video, and paid. Watch the new commercial here. Everywhere you look you’ll be inspired to make this summer the best one yet by getting into the retirement state of mind with a Coors Light in hand. The campaign was developed in partnership with creative agency Droga5.