Chili's Big Smasher Burger Takes Aim at Fast Food

Chili’s Grill & Bar sees fast food fans growing frustrated with the rising cost of fast food combo meals. The solution? Making the Chili’s 3 For Me menu better than it’s ever been with new additions starting at $10.99, including a new Crispy Chicken sandwich, and most notably a new  burger, aptly titled, the Big Smasher. 

Chili’s Big Smasher, the brand’s first burger innovation in three years, has twice the beef of a Big Mac and flavours fast food lovers will recognise. Made with diced red onions, lettuce, pickles, Thousand Island dressing, American cheese, and, of course, a Chili’s staple, a nearly half-pound, hand-smashed burger patty, the Big Smasher is a standout offering burger lovers deserve. The burger launches in latest campaign from Mischief @ No Fixed Address.

Chili’s 3 For Me menu has provided industry-leading value since its introduction. Guests can enjoy a bottomless non-alcoholic beverage, bottomless chips and salsa, plus the Big Smasher with fries for just $10.99, a starting price that hasn’t changed since Chili’s 3 for Me hit menus in 2022. Adults can also add a Chili’s classic margarita for just $3.99, a deal that certainly won’t be found in any drive thru.

“We know diners are experiencing sticker shock from the rising cost of fast food, with little change to the actual quantity or quality of fast food combo meals,” said George Felix, Chili’s chief marketing officer. “We believe that Chili’s 3 For Me offers better value than you’ll find in any drive-thru and, with the all-new Big Smasher burger, we just made the 3 for Me even better. We believe our guests can enjoy better quality, better pricing and a better experience every time.”

In addition to new menu items, Chili’s is releasing three new TV and digital advertisements showing the ways in which Chili’s 3 For Me offers better value than fast food.

Chili’s is also challenging fans on X to share why Chili’s is better than fast food. People who share their review by quote retweeting and using #Chilis3ForMeRescue could win a gift card to cover a $10.99 3 For Me meal during their next visit to Chili’s.

Chili’s new Big Smasher burger and Crispy Chicken sandwich are available as part of Chili’s 3 For Me menu in participating restaurants nationwide beginning April 29. For more information and to find a Chili’s location near you, visit chilis.com.