Chicken Licken Makes No Bones About Rare Phobia

There is a small percentage of the population who are largely ignored and often ridiculed by society – those with a fear of bones. For these suffering souls, life is a series of terrors as they navigate their way around anything vaguely osteopathic. Imagine, then, their dismay at being confronted with a chicken drumstick at a Cartilogenophobic Anonymous support group meeting. 

This humorous (or humerus) premise is the springboard for a new campaign for Chicken Licken’s SoulBites. These boneless bites of SA’s favourite soul food are the ultimate meal for those afraid of bones … and everyone else. 

Conceived by Joe Public and directed by Greg Gray from ROMANCE, this delightful tongue-in-cheek film lives in familiar Chicken Licken territory with a memorable ensemble cast of quirky characters, an intriguing and very funny storyline, and an idiosyncratic soundtrack and edit that leans into the slightly heightened, distinctive world the brand has become known and loved for.