Cheil Worldwide Scoops Clio Grand for Innovation with Impulse AI app at Clio Health Awards

Global creative network Cheil Worldwide has scooped the Clio Grand in Digital Product Innovation at the Clio Health Awards for its Samsung España “Impulse” campaign. The work also won a Gold, four Silvers and a Bronze at the awards. 

Cheil Worldwide’s winning “Impulse” AI-powered speech therapy app helps people with speech disorders characterised by stuttering, repetition, or prolongations of sounds. The app breaks new ground by taking the proven form of rhythm therapy out of the clinic and putting it onto users’ wrists, to help improve linguistic fluency at any time, in any situation.

In addition to the Clio Grand, “Impulse” won Cheil WW Spain a Gold Clio for Digital/Mobile & Social Media Craft (UX). The work also took home four Silver Clio awards: Digital /Mobile (Apps), Direct (Digital/Mobile), Creative Use of Data and Design (Human-Centred Design), and Bronze for Digital/Mobile (Emerging Technology). 

Cheil Worldwide Seoul also won Silver and Bronze Clio awards for Korea’s leading beauty brand, Kundal. “The Pink Glove” campaign, a taboo-busting breast self-examination scrub glove inspired by Korea’s bathing culture, won both awards in the Direct category: Silver for Use of Product and Bronze for Experience/Activation.

Simple graphics printed on Kundal’s ubiquitous scrub glove have resulted in self-examination being embedded in Korean bathhouse culture, sparking, for the first time, weekly self-examination amongst Korean women.

Malcolm Poynton, global chief creative officer of Cheil Worldwide said, “It’s a privilege to develop a product innovation for the world’s leading mobile brand that fulfil the brand’s vision and, with medical endorsement, is a tool to open doors for many millions of people held back in life due to speech disorders. We’re incredibly excited that the Clio Health jury have acknowledged the significance of Impulse by awarding it a Grand Clio for Innovation.”