Cheil Indonesia Appoints Fajar NF as Executive Creative Director

Cheil Indonesia announces the appointment of Fajar NF as executive creative director, effective January 6th, 2025. With over 21 years of experience in creative leadership, Fajar brings a wealth of expertise and a proven track record in crafting culturally resonant and award-winning campaigns for some of the world’s most prominent brands.

Fajar’s distinguished career spans top-tier agencies across Indonesia. He spent 14 years at Hakuhodo Indonesia, and most recently served as senior creative director at Innocean Indonesia, where his ground breaking work reshaped the marketing landscape. He has collaborated with diverse brands across industries, including technology, smartphones, automotive, banking, and FMCG, delivering campaigns that have garnered local and international acclaim.

His creative portfolio features work recognised with prestigious accolades, such as a Grand Prix at Citra Pariwara, multiple AdFest awards, and a Yellow Pencil at D&AD. Fajar’s influence and achievements highlight his profound impact on the industry.

A New Chapter for Cheil Indonesia

As executive creative director, Fajar will lead Cheil Indonesia’s creative direction, overseeing the agency’s diverse portfolio and driving its mission to produce innovative and impactful campaigns. His unique ability to merge creativity with data-driven insights will be pivotal in strengthening the agency’s regional position.

“I am thrilled to join Cheil Indonesia at such an exciting time,” said Fajar. “This is an incredible opportunity to contribute to the agency’s legacy of creative excellence and develop campaigns that connect brands with audiences in meaningful ways”

A Visionary Leader in Creative Innovation

Cheil Indonesia’s president director, Joo Hwan Kim, said, “Fajar’s appointment comes at a pivotal moment for the agency as we continue to expand and enhance our creative output. His expertise in crafting culturally impactful campaigns and his passion for innovation will be integral to our success as we look to elevate our creative offering and strengthen our position in the market.”

A Bold Future Ahead

With Fajar at the helm, Cheil Indonesia is set to embark on a bold new chapter, reinforcing its commitment to challenging conventions and delivering cutting-edge solutions that resonate with today’s consumers. His leadership promises to guide the agency into a new era of creativity, innovation, and success.