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Cheil Gets in the Spirit of Christmas with the Samsung Gear S3 World Choir

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A total of 24 London-based choirs from 24 countries, from Ireland to Bangladesh, will perform at Picadilly Circus

Cheil Gets in the Spirit of Christmas with the Samsung Gear S3 World Choir

Samsung is bringing Londoners together with a performance from a different world choir each day in the run up to Christmas. The choirs will perform at London’s famous Eros statue in Piccadilly Circus to celebrate the Gear S3 smartwatch. 

A total of 24 London-based choirs from 24 countries, from Ireland to Bangladesh, will perform, including: Les Fauristes Chamber Choir, the only French choir in London; the LOL Choir from Latin America; the Reggae Choir from Jamaica; and The Chopsticks Choral Society from China. A different choir will take to the stage each day between 1st and 24th December, forming the Gear S3 World Choir, bringing to life festive songs from around the globe.

The ‘Gear S3 World Choir’ event, which has been devised by agency Cheil London to capture the cultural heartbeat of the capital this Christmas, takes place on a high-tech biometric stage that measures the heartbeat, movements and even calories burnt of each choir in real time as they perform, via the new Gear S3 smartwatch.

A select number of choristers from each performance will wear a Samsung Gear S3 smartwatch that will collect live biometric data, which will be turned into stunning real time visuals on the eight giant screens built into the stage, showing the power music has on people’s health and wellbeing. The choir’s heart rate, calories burnt and movements will be beautifully presented as a live data visualisation, created with Oscar-winning VFX studio Framestore. 

Framestore Labs designed and developed the real-time reactive system powering the stage’s screens, and the stunning graphical outputs of the choirs’ biometric and audio data.  The Framestore Labs team, led by Global Head of Creative Robin Carlisle, built a string of applications to manage the chain of events involved in Samsung’s World Choir activation, incorporating live data drawn from the Gear S3 watches worn by the choristers as well as audio gathered from the stage’s microphones. The custom network generates bespoke real-time data visualisations for the duration of the choirs’ performances.

Russell Taylor, Chief Marketing Officer, Samsung Electronics UK & Ireland, commented: “At Samsung, we are dedicated to developing innovative technologies that enrich peoples’ lives, so we’re very excited to be bringing the UK’s first biometric choir to London around the world-famous Eros Statue.”

Inspired by traditional timepieces and the art of watchmaking, the Samsung Gear S3 smartwatch combines timeless design with the latest in mobile technology, including IP68 water resistance, LTE connectivity and built-in GPS. The Gear S3 is available in two bold designs to suit different lifestyles: frontier and classic. The Gear S3 frontier evokes a rugged outdoor look with an enduring style that blends form and function, whilst the Gear S3 classic pays homage to the minimalist, elegant style found in the most iconic timepieces. 

Choir list (1 Dec – 24 Dec 2016):

Date Country Choir Name

1 Armenia         Komitas Choir London

2 Greece         Fones - London Greek Voices

3 Germany         Deutscher Chor London

4 India BVG:        The Indian Choir of England

5 Scandinavia London Nordic Choir

6 Korea         GVC Choir

7 Estonia         Mixed Choir of London Estonian Society

8 Georgia         Maspindzeli Choir

9 Poland         Alle Choir London

10 African Gospel The London African Gospel Choir

11 Latin America LOL Choir

12 China         Chopsticks Choral Society

13 Brazil         Nossa Voz

14 Wales         Cor Meibion Gwalia

15 Latvia         London Latvian Choir

16 Iceland         The Icelandic Choir of London

17 Russia         London Russian Choir

18 Cuba/Latin London Lucumi Choir

19 Maori         Ngati Ranana

20 France         Les Fauristes Chamber Choir

21 Ireland         Ceiliuradh

22 Jamaica         Reggae Choir

23 Bangladesh Soytten Sen School of Performing Arts

24 England         Operesque


There will also be experiential activity taking place on site to provide visitors with Samsung product demonstrations. The hours of the experiential activity and the choir performances are as follows:

Experiential Activity: Brand Ambassadors will be on site to provide product demonstrations:

Mon - Sat 1pm - 8pm 

 Sun: 11am - 6pm 

Xmas Eve: 9am - 4pm  

The choir performances will be taking place every evening from 1st-24th December

For more information on the Samsung Gear S3 and stockist details please visit 

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Cheil Worldwide, Wed, 07 Dec 2016 13:06:33 GMT