Chef's Matty Matheson and Raekwon Get the Groceries in DoorDash's Super Bowl Spot

DoorDash has unveiled its second-ever Super Bowl ad spot featuring an actor from the popular Hulu drama The Bear and a legendary rapper from the Wu-Tang Clan.

The new creative platform, 'We Get Groceries', puts a fresh spin on the work the brand has been doing to expand the perception of DoorDash as more than restaurants, and to evolve DoorDash from a food delivery company to a multi-category marketplace.

It features celebrity chefs Matty Matheson of Hulu’s hit series The Bear, and Raekwon of legendary rap group The Wu-Tang Clan.

By leaning into the brand’s relationship with well-known and trusted chefs, DoorDash is emphasising that if consumers can trust DoorDash to deliver their Pad Thai dinner, consumers can trust DoorDash with their flat noodles, soy sauce, scallions and the on-the-go stain remover for that inevitable sauce spill, too.

DoorDash grocery delivery actually delivers on your expectations, and the brand is reminding consumers that, after nearly ten years in the business of food, they’re kind of the experts.

'We Get Groceries' was created in partnership with The Martin Agency and Superette, DoorDash’s in-house creative studio. The 360 degree campaign will come to life on television, in-app, through paid digital, out of home activations, radio and more from February through June.