CHEAT's Joseph Bicknell Delivers Striking Grade on New Nike Spot

Colourful and explosive, Man vs Machine direct this technically complex spot for Nike Football.

Featuring a track from Dave and an elite team of athletes, the film is a fast-paced mashup of motion graphics, CGI, match footage and live action.

CHEAT's Joseph Bicknell worked closely with Director Adam Rowe and Cinematographer Rina Yang, wrangling in the huge array of sources, making sure that it still maintained a strong visual persona of its own.