Work of the Week: 22/03/24
While January took its time and February came and went in a blink, it seems that March is also speeding past us, perhaps because there’s plenty of creative work to quench our creative appetites. This week, campaigns come in the form of a poppin’ Palace Skateboards x Gap collab, featuring none other than Spice Girl Melanie C, celebrating the next generation of skaters.
Alongside that, we see a chocolaty Easter spot from ASDA, where farm life hatches eggs of all sorts – mini, white chocolate, large, small, and everything in between. We also see the latest instalment of British Airways’ ‘A British Original’ series of campaigns, this time a touching tribute to the lifetime of experiences that come from years spent travelling.
Some seriously quirkier spots come from the likes of German manufacturer Kärcher – featuring wild dance moves – as well as apparel brand Hanes, which takes us back to 1901.
All of that, and lots more, make up this week’s best in advertising.
Palace Skateboards x Gap - PALACE GAP
Read more.
British brand Palace Skateboarding and American apparel brand Gap come together in this spot to champion the next generation of skaters. Inspired by the '90s, the spot by Somesuch director Will Robson-Scott, and photographed by Jim Goldberg, features skateboarding legends Karl Watson, Elissa Steamer, and Tommy Guerrero, and Palace skaters Kanin Garner, Jamal Smith, Heitor Da Silva, and Jahmir Brown. Not to mention, it includes a cameo from Spice Girl Mel C.
Hanes - The Great Softening
Read more.
On a journey to the Wild West, apparel brand Hanes sees the rough and tough turn soft. The campaign, created by The Martin Agency alongside director Joseph Kahn, takes viewers back to 1901 when Hanes’ legacy began and into a saloon with a twist. As the campaign unfolds, the soft sounds and change in attire make us wonder how we ever survived without the signature softness of the brand's undergarments.
ASDA - Come for the Eggs
Read more.
'Where do Easter eggs REALLY come from?' That's the question ASDA's latest campaign with Havas London – directed by Steve Reeves – is answering. As a pair of farmers walk themselves down to chicken coops to see which eggs are ready that morning, it turns out they're all chocolate. Featuring a whole host from Bounty to Mini Eggs, Maltesers to Terry’s, Crunchie and the white chocolate crème egg, it seems that ASDA has all our Easter needs covered.
British Airways - A British Original
Read more.
British Airways and it's partnering agency Uncommon Creative Studio have come together once again to build on 'A British Original' series. Directed by the award-winning Miles Jay, a baby dreams of a lifetime of adventures as she embarks on her first ever British Airways flight. The coming-of-age story marries beautiful visuals with a soothing track that makes all of us want to jet off to make memories to last a lifetime.
National Coordination of Associations of People with Down Syndrome - ASSUME THAT I CAN
Read more.
Celebrating World Down Syndrome Day on March 21st, the National Coordination of Associations of People with Down Syndrome worked with agency SMALL and production company Indiana Production, to create a tale challenging assumptions. In the powerful spot, the protagonist tackles the negative impacts of assuming people with down syndrome can't do things, and the powerful things that happen when those stigmas are broken. Changing the narrative across several different countries and regions, 29-year-old Marta Sodano's powerful words inspire the 'ASSUME THAT I CAN' campaign.
Kärcher - Beautiful Insanity
Read more.
In a beautiful expression of cleaning insanity, the ad from cleaner brand Kärcher sees a couple tackle a tedious day of tidying up before things go a little crazy. As chaos ensues and dance moves break out, the spot by Zauberberg's directors King She reminds us all why the task can often be an upwards battle. Seamlessly choreographed by Holly Blakely, the campaign even features a real vacuum blowing up for even more of a dramatic effect.
