Film is traditionally the big daddy of awards at Cannes. But with the saturation of categories and glitzy additions like Innovation and Titanium, is film still the darling of La Croisette? LBB’s Addison Capper sat down with Film Brazil US Consultant and Business Development Luis Ribeiro and Executive Manager Marianna Souza to talk film and Brazilian creativity in an ever-improving Latin American ad market.
Many thanks to Stitch Editing and Editor Richard Woolway for their help with our Cannes video interviews!