Chartered Institute of Marketing Launches New ‘Serious’ Brand Platform

The independent creative agency, Five by Five, has partnered with the Chartered Institute of Marketing (CIM) to unveil a new brand platform that focuses on the dedication required if you’re serious about your marketing career. 

The brand platform - Serious About Marketing - has been introduced through a global digital advertising campaign that gives the organisation a fresh, new tone and identity.

Five by Five, who were appointed in October 2024 following a competitive pitch, have also created a new look and feel for each of the organisation’s business priorities.

On the new platform, Mark Scott, director of marketing and communications at CIM, said: “When Five by Five first presented the idea of Serious about Marketing we felt it encapsulated our new business strategy and really represented why our community choose CIM over other organisations. We’re excited to launch this globally as we implement our ambitious growth plans.”

Creative director at Five by Five, Laurence Quinn, said: “Serious About Marketing was born from a true, insight-led positioning and we’ve been able to bring it to life in a fresh and interesting way for CIM. The collaborative relationship has enabled us to deliver a launch campaign in a really short time, but we’re delighted with it and looking forward to seeing how this platform evolves and helps CIM stay on top of the marketing world.”