Charming New Kia Spot Captures Some Seriously Magical Moments

Seoul-based Good Luck Production partnered with Radio Films to work on  Kia's latest worldwide commercial directed by Mr. Wednesday, for the Kia Carnival. PSP won the pitch  after an extensive location research of 2 weeks all over Portugal. 

The shot took place over 3 days  in the Lisbon area, at Foz do Arelho beach, Barroca lake, wild Badoca park in the south of Portugal, and at the coastal roads of Arrábida and Guincho.

Besides the time constraint, the biggest challenge was to shoot and control  wild animals like the giraffes and zebras  in one afternoon,  only possible  due to the great prep job done by the animal handlers. It was true magic to be able to testimony a real live interaction between the model and the Giraffes , on cue, in the best lighting. Absolute magic!

To bring the car near the ocean, PSP had to build a special slider to drag the car along the beach. The car was almost inside the water!

The result is a delightful film that demonstrates how the Kia is part of all the special moments for the family.