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Characters Beg to Be Saved from the Demons of Hell in Epic Diablo IV Film


Film from 72andSunny and director Chloé Zhao takes viewers on an emotional rollercoaster ride through the Blizzard Entertainment game

Characters Beg to Be Saved from the Demons of Hell in Epic Diablo IV Film

Diablo IV, the next instalment of the famed gothic video game series by Blizzard Entertainment, is building hype and awareness for the game’s global launch on June 6th, with a blockbuster film. 

In the second of several major cultural creative assets for the launch of Diablo IV, the new film: Saviors Wanted devised by creative agency 72andSunny, was shot by Oscar winning director Chloé Zhao and co-director Kiku Ohe.

Diablo IV is the next instalment in the genre-defining series. In the game, players take on the demonic hordes to save the dark gothic world of Sanctuary from succumbing to evil’s corruption. One of the most anticipated games of 2023, Diablo IV will be released on June 6th. 

To bring the emotion and humanity of these in-game characters to life in a live action setting in a twist the non player characters (NPC) appeal to the audience, to help save them from the antagonist Lilith, taking over the Sanctuary. The film aims to match the same level of craft and cinematic drama that exists in the game, outlining the horrors gamers will face in the Diablo world while providing some hope for heroic powers that can save it. 

Director Chloé Zhao said, “Working with Blizzard, we had the wonderful opportunity to bring the dark, thrilling and imaginative world of Diablo IV to life. Diablo fans are very passionate, and many have been with the game for over two decades. We want to do right by the fans, honour the game’s rich lore's and visceral world building while evoking the strong emotions the players feel while immersing in the game”. 

The film will launch globally in paid media across over 20 different countries across NA, EMEA and APAC. Specifically in the US it will run on linear broadcast TV primarily on ESPN/ABC along with premium digital, social and streaming media. 

Kaleb Ruel, Diablo VP global consumer marketing, said, “Bringing the dark and dangerous world of Diablo IV to live-action was an exciting opportunity. Our characters set the stakes for you, the viewer of what’s to come June 6th.”

Tim Wolfe, group creative director at 72andSunny, said, “Bringing to life one of gaming’s darkest and most revered franchises is both a huge responsibility to the fans and a once in a lifetime experience…I mean, when are you going to get to recreate a blood-soaked, demon-riddled hellscape with a Oscar-winning director again? I can’t wait for Diablo V.”


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Genres: Action, Storytelling, People

Categories: Sports and Leisure, Gaming

72andSunny LA, Fri, 26 May 2023 09:12:05 GMT