Chapter Zero Changes the Narrative on Net Zero for Business

The membership organisation Chapter Zero has launched its largest awareness campaign to date which aims to change the narrative on net zero for business. 

Chapter Zero exists to equip and inspire non-executive directors to lead on climate from the boardroom. It works with non-exec directors and board chairs to embed climate-conscious thinking into business strategy. It believes climate action isn’t just a question of compliance, but of business transformation and being future fit.

This new campaign aims to help mindsets shift to redefine value in terms of long-term rather than short-term outcomes. Six full-page weekly print adverts will appear in the Financial Times – created by Mother – designed to inspire climate change action and challenge businesses to think differently.

Vicky Moffatt, CEO of Chapter Zero commented, “In this campaign, we’re urging business leaders to approach climate action as a business transformation opportunity. Climate action is not just a moral argument; it’s a business one too. We are interested in having a conversation with business leaders about the business case for climate action.”

Each execution will touch on different aspects of the climate debate to encourage business leaders to help change the conversation in their boardroom.