Channel 4 Partners with the Department for Education on 'How to Love Your Job'

Channel 4 today announces it has partnered with the Department for Education (DfE) and MG OMD to debut branded entertainment series How To Love Your Job featuring Anna Williamson (Celebs Go Dating) which aims to encourage people to progress careers and grow awareness of roles within early education and childcare.

How To Love Your Job stars professional life coach, author, and podcaster Anna Williamson and is live now on Channel 4’s YouTube, Instagram, and Facebook channels as well as on streaming. Building on the saying, ‘Find a job you love, and you’ll never have to work a day in your life’ it is a series of heart-warming and entertaining films that delve into the stories of early years workers and what prospective viewers could expect from a role in this sector - who they are, what lead them to this job and a deep dive into the rewarding elements of their work with small children. This content is produced by KAKAW Productions, with the deal led by media agency OmniGOV at MG OMD.

Rupinder Downie, content solutions leader at Channel 4 said, “We are very proud to kick off 2025 by partnering with the Department for Education. It re-emphasises the strong social branded entertainment offering Channel 4 presents to its clients and through the creative How To Love Your Job, builds on relevant conversations and inspires new perspectives on what it is like to work with the next generation.”

Stephen Parnell, digital commissioning executive at Channel 4 said, “Channel 4 digital commissions continue to reach audiences where they watch. As a new school term starts so does a new slate of digital shows including the launch of KAKAW Productions, produced show How to Love Your Job, just a perfect example of how we are meeting the appetite for multi-genre content series on our digital platforms.”

Polly Mason, partnerships account director at MG OMD said, “We are thrilled to have partnered with Channel 4 and the Department for Education to bring to life this campaign. By leveraging the power of Channel 4's audiences and their strong branded social entertainment, we've been able to create some brilliant content encouraging people to consider careers across early years.”

This adds to Channel 4’s strong branded entertainment slate which includes Celebrity Send-Off with Co-op Funeral care and Pizza Spa with Domino’s amongst others. As well as its relationship with DfE where Channel 4 previously partnered with it on adverts to support its Skills For Life campaign.