Channel 4 Calls Out Meta’s Announcement to End the Use of Fact Checkers on Its Platforms

Channel 4 has launched an eye-catching ad campaign for Channel 4 News today, calling out Meta’s announcement to end the use of fact checkers on its platforms, initially in the US.

Developed by Channel 4’s award-winning teams - 4creative, its in house agency, plus its Marketing team - ‘We Fact Check The Zuck Out Of Our News’ will appear in a range of national print.

The creative is being driven around London today onboard a touring ad-van, visiting Meta’s offices and the Houses of Parliament. The creative is also set to go live on Meta platforms.

Katie Jackson, chief marketing officer, Channel 4, said, “Fan of facts? Us too. And right now trust is more important than ever. Truth builds trust - and for our viewers, for our brand, for our advertisers and for our people - we think that’s worth reminding you of.”