Chambord and Wieden+Kennedy Turn Valentine's Clichés On Their Head

Valentine’s Day is looming, and yet again the internet is full to the brim with clichéd romantic imagery — basically anything red and heart-shaped. Rather predictably, the most searched for Valentine's gift ideas include lingerie, flowers and diamond rings.

Chambord says Bof to that.

Chambord is a French raspberry liqueur in a brilliantly over-the-top gold bottle. And in true French style, Chambord's essence is about doing what you like, not what’s expected.

This is precisely why Chambord and Wieden+Kennedy have turned Valentine's clichés on their head with a series of shorts. From a diamond-munching ring box to a dozen red bowling balls, you'll find the animations disrupting social feeds filled with typical Valentine’s gift ideas, encouraging people to do what they like instead. #BecauseNoReason

Says W+K's Anna-Claire Clendon, Digital and Interactive Strategist: "As women we are exposed to an enormous amount of pressure to prepare for the perfect Valentine's Day. It's all rather prescriptive: what to wear, what to bake, how to apply the perfectly winged eyeliner. Chambord is one of the only brands calling on women to care a little less and, if they want to, embrace the frivolity of Valentine's Day."