Challenge a Chicken with Mithun & Popeyes' 'Red Stick Staredown'

Just a few months after dropping the "Campbell" portion of its name, Minneapolis-based agency Mithun has returned with an innovative tool for fast-food chain, Popeyes. Mithun's effort for Popeyes , which promotes the brand's new $3.99 Red Stick Chicken, features what's being touted as an industry-first mobile app dubbed the "Red Stick Staredown Contest." The technology enables an antagonizing  chicken to challenge the player to a staring contest and get them to flinch by distracting them. The longer a player can hold a stare with the chicken, the more “perfect peppers” they collect. The app is available via web and on iOS and Android devices.

Regarding Popeyes’ new product, which will only be available through April 26, Popeyes’ CMO Hector A. Munoz says, “Popeyes Louisiana Kitchen is all about Louisiana-inspired recipes and traditions that have been handed down through time. Our goal is to bring Louisiana-style, slow-cooked goodness to our guests – fast. Red Stick Chicken brings the incredible flavor of a perfect TABASCO pepper together with the juiciest chicken tenderloin restaurants have to offer."