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Česká Spořitelna Takes Us on a Tour of Nature to Showcase Sustainable Business Environments

08/07/2024
Animation
Shanghai, China
33
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The film was directed by Arjen Schotel and created with Juice

In collaboration with the Czech outpost of Stink Films, Juice, a full-service visual effects company, was tasked with the post-production for Česká Spořitelna's latest brand film. The film highlights the bank's commitment to fostering a sustainable business environment.

Juice's contribution to this project included the creation of invisible VFX, such as realistic clouds and rain, to seamlessly integrate with the live-action footage. The team developed intricate CG models for a farmhouse and a glasshouse, enhancing the visual depth and realism of the commercial. Additionally, delivering full CG photorealistic shots featuring liquid simulations and lush green environments.

Radoslaw Idczak, CG producer at Juice, commented on the project, "For the Česká Spořitelna brand film, we focused on delivering seamless and photorealistic VFX that support the narrative without overshadowing it. Our aim was to amplify the impact of the story through subtle yet powerful visual elements.”

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