Celsius Announces National Barry’s Partnership, Marking 6 Months in Canada

Despite only having launched in Canada this year, Celsius has already built a loyal following of fitness fans north of the border, achieving an impressive 5.5% market share in the energy drink category in February, with no signs of slowing down.

Now - to celebrate a successful six months in-market - Celsius has announced a new, Canadian partnership with Barry's Bootcamp, giving class-goers the chance to enjoy the better-for-you energy drink at Barry’s locations nationwide.

“As a valued partner of CELSIUS in the US over the past four years, we're thrilled to expand our partnership with Barry's Bootcamp into Canada,” said Kyle Watson, chief marketing officer at CELSIUS. “We know there’s growing demand for better-for-you energy drinks to help Canadians achieve their goals, and we're excited to bring the energy to even more fitness communities coast to coast through our expanded partnership with Barry’s.”

Partnerships in alignment with Celsius’ mission to power active lives have been key to the brand’s growth strategy this year, including MLS, F1 Scuderia Ferrari and now Barry's; along with relevant event sponsorships at Toronto’s NHL All Star Weekend, Montreal’s Grand Prix Circuit Series and Vancouver’s Coast City Country Festival. The brand has also recently grown its Canadian portfolio, introducing Green Apple Cherry (its sixth flavour), just in time for summer!