Celebrate Your Month-long 'Mo' with Wilkinson Sword's Hipster Sudoku
As Movember draws to a close and moustacioed men begin thinking about removing their Mo, J. Walter Thompson has created a free online Hipster-based Sudoku game for Wilkinson Sword. Click here to give it a go.
It has been created to put Wilkinson Sword top of mind in men who are thinking of removing or styling their month-long lip warmers. And to really hammer the moustache theme home, the game is based on those all-year-round crazy moustache wearers, Hipsters.
Instead of just numbers the player is challenged to place a multitude of differently styled Hipsters in their rightful place to win. There is also a memory game which challenges players to match the different styles of moustache.
Both will be hosted on the Wilkinson Sword UK website and it will be supported by social activity. .
Russell Ramsey, Executive Creative Director at J. Walter Thompson, said: “Hipsters are the kings of the moustache, so making a really playable Sudoku game using their faces at the end of Movember gives us a really effective way of targeting those who have been growing Mos for charity.”
Lucy Oxley, Market Manager, Edgewell Personal Care: “In this competitive and crowded marketplace, connecting with men on an emotional level is key. The Hipster games provide a fantastic way for Wilkinson Sword to make these connections.
Creative Agency: JWT London
Category: Beauty/health , Razors and shaving