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Celebrate Your Month-long 'Mo' with Wilkinson Sword's Hipster Sudoku

J. Walter Thompson London, 10 months ago

JWT London brings Movember to a close with mustachioed online games

Celebrate Your Month-long 'Mo' with Wilkinson Sword's Hipster Sudoku

As Movember draws to a close and moustacioed men begin thinking about removing their Mo, J. Walter Thompson has created a free online Hipster-based Sudoku game for Wilkinson Sword. Click here to give it a go.

It has been created to put Wilkinson Sword top of mind in men who are thinking of removing or styling their month-long lip warmers. And to really hammer the moustache theme home, the game is based on those all-year-round crazy moustache wearers, Hipsters. 

Instead of just numbers the player is challenged to place a multitude of differently styled Hipsters in their rightful place to win. There is also a memory game which challenges players to match the different styles of moustache. 

Both will be hosted on the Wilkinson Sword UK website and it will be supported by social activity. . 

Russell Ramsey, Executive Creative Director at J. Walter Thompson, said: “Hipsters are the kings of the moustache, so making a really playable Sudoku game using their faces at the end of Movember gives us a really effective way of targeting those who have been growing Mos for charity.”

Lucy Oxley, Market Manager, Edgewell Personal Care: “In this competitive and crowded marketplace, connecting with men on an emotional level is key. The Hipster games provide a fantastic way for Wilkinson Sword to make these connections.

Creative Agency

Creative Agency: JWT London

Category: Beauty/health , Razors and shaving

Genre: Digital