Cee Lo Green Gives the Down Low for Mortgage Broker AmeriSave

AmeriSave and Arnold Worldwide are back at it again to show the company’s ‘lower than low’ rates. And this time, they’re enlisting celebrity producer and musician CeeLo Green to give the down low on AmeriSave’s competitively low rates. The spot is an extension of the 'It’s Just Low' campaign.

Sean McBride, Arnold CCO, “Sure we say the word ‘low’ like 37 times and have CeeLo Green in a bathrobe, but beneath this silly exterior is a sneaky smart idea. First, because it so openly deals with the reality that, when you’re looking for a mortgage, the best rate wins. To pretend otherwise is simply not meeting consumers where they are. And second, because it strikes the perfect challenger tone for a category disrupter like AmeriSave — simple, confident, and unignorable”

Jonathan Beamer, Amerisave CMO said, “Despite rising interest rates, AmeriSave continues to offer some of the lowest rates available to customers. With the help of a familiar face, this new work cements our position as the value leader in the mortgage lending space, and a trusted source for home financing.”