Cecilia Yim Joins JWT HK

JWT Hong Kong has brought seasoned marketer and digital expert Cecilia Yim on board as Executive Director of Digital, a newly-created role designed to expand the depth and breadth of the agency’s digital and integrated campaign offerings.

 

“I’m really pleased to have Cecilia as our digital operation lead, not only because of her unique all- rounded background and expertise, or her passion about marketing communication and creativity. Her decision to join us indicates that our commitment and desire to deliver the best in class digital offerings clearly matches her own,” said Dennis Wong, CEO of JWT Hong Kong. “I hope our shared passion is infectious both internally and externally.”

 

Yim brings a wealth of industry marketing experience, and a strong digital background, to this key leadership role. She joins JWT from Pernod Ricard Asia, where she was the regional marketing director, in charge of brand activation and communication for international spirit brands like Chivas , Martell, Absolut etc. in the Asia Region. Prior to that role, Yim served as the company’s regional digital media manager. In that role, Yim acted as a digital consultant across 14 markets, where she proposed and executed regional digital marketing initiatives for key brands in Asia. Yim was also a member of the company’s digital taskforce member, and helped define the digital roadmap for the group and develop its digital strategy for Asia.

Before joining Pernod Ricard, Yim was a digital director at OgilvyOne Hong Kong, and also worked as a creative director at OgilvyOne, RMG Connect Beijing and XM Hong Kong. She also worked as a multimedia designer at Grey Interactive Hong Kong and MIND Production, and as a web designer at Linkage Online. She has served a panel speaker and jury member at many regional shows, and has won digital and effectiveness awards at Spikes, the Effies, the China and Hong Kong 4As awards shows, John Caples International Awards, and the International Echo Awards.

 

JWT Hong Kong is committed to developing its digital services, to provide the best in class integrated and digital marketing communication services to its clients. The appointment of Yim to the new role is a critical part of the agency’s digital investment plan.

 

"I am extremely excited to work with the passionate and talented team in JWT. We share the same beliefs and vision about the true meaning of integrated marketing communication,” said Yim. “We both are keen to bring integrated and digital services to the next level by sharpening our business, strategic planning and creative strength, which are the key essence in helping clients to maximise marketing effectiveness in a competitive environment."

 

Yim starts her new role on April 9.