CBRE Shows There's More to Real Estate Than the Dotted Line

Droga5 cooks up its latest campaign for CBRE, the global leader in commercial real estate services and investments, called ‘Realise Anything’.

In the two new films, Droga5 showcases how CBRE goes beyond for clients with a fast-paced, spoken word performance that shows all the capabilities that CBRE considers and plans for. In a sense, they have a photographer’s eye, a unique way of looking at the world. They can see the big picture or what’s missing from it.

Christopher Anderson shot the spot 'The Dotted Line' and broke category convention, rarely showing commercial buildings.

Robbie Lawrence captured the spot 'You Are Here' and showed all the pivots your business can make with a partner like CBRE to navigate the weighty problems of the world.

These films are part of a completely new, global campaign that includes a new design system, a print and out-of-home campaign, as well as animated social films. 

As the campaign continues, CBRE will partner with more photographers and different VO artists to show CBRE always looks for a new point of view and finds new ways to consider everything to help clients realise anything.

“We are at a unique moment in the world – and the role that commercial real estate and CBRE play is responding at a pace never seen before. Our new global campaign aims to capture the zeitgeist of the moment, showcasing how CBRE provides new ways to help our clients chart their way forward and realise anything.” Benji Baer, chief marketing officer at CBRE