Casper Brings 'Snoozewear' to New York Fashion Week

How do you incorporate comfort into high fashion? You create your own opportunity to do so. Casper teamed up with VaynerMedia to bring the stunt to life.

Sending a team undercover to a New York Fashion Week event dressed head to toe in Casper sleepwear, they were able to procure entrance, snag photo ops, even sit front row at the event - showcasing that being comfy and being fashionable are synonymous.

This is just another example of how Casper is working to create community through social media, establish the brand amongst new audiences, and captivate viewers by creating ads that don't look or feel like ads.