Carl's Jr. & Hardee's 'Great Buns'

Other chains may have novelty buns right now, but Carl's Jr.'s and Hardee's are permanent. They're quite literally baked into their operations. It’s an innovative approach to delivering the freshest, best tasting buns, and Carl’s Jr. and Hardee’s are the only major QSRs to do it, and the only to be able to do it. It’s another premium-quality offering from Carl’s Jr. and Hardee’s that comes standard, putting them on par with the sit-down-restaurant “better burger” concepts.

 

 

Created by 72andSunny, the multi-spot campaign for the chains Fresh Baked Buns showcases consumers’ appetite and appreciation for great buns in a series of humorous vignettes – a sampling of which is seen here in the spot titled “Great Buns.” The campaign will also include new “Hunger” spots. The first of which, titled “One Place”,  highlights the baking process and premium quality, that the other chains – Wendy’s, Burger King and McDonald’s – can’t offer. 

 

 

Credits

“Great Buns”

AGENCY: 72andSunny
Glenn Cole                     Chief Creative Officer/Partner
Matt Jarvis                    Chief Strategic Officer/Partner
Mick DiMaria                 Creative Director
Justin Hooper                 Creative Director
Chad Goodnoe                Senior Writer
Sarah Herron                    Designer
Sam Baerwald                Director of Film Production
Molly McFarland                Executive Film Producer
Brooke Horne                Film Producer
Jenny Jones                    Film Production Coordinator
Matt Johnson                    Group Strategy Director
Josh Hughes                    Strategist
Christine Claussen                Director of Business Affairs
Latanya Ware                Business Affairs Manager
Alexis Varian                    Brand Director
Tim Sekiguchi                    Brand Manager
Zachary Hill                    Brand Coordinator
Emily Hodkins                Communications Manager

Client: CKE- Carl Karcher Enterprises 
Andy Puzder- Chief Executive Officer 
Brad Haley- Chief Marketing Officer 
Brandon LaChance- Director of Advertising 
Allison Pocino- Product Marketing Manager 
Melissa Robinson- SVP Corporate Communications 
Kathleen Bush- Director of Public Relations
Bruce Frazer- SVP, Product Marketing 
Steve Lemley- VP, Field Marketing, Media & Merch. 

Production Company: Epoch Films
Michael Downing - Director
Megan Murphee – Head of Production
Melissa Culligan – Executive Producer
John Duffin- Executive Producer
Andrew Travelstead - Producer

Editorial: Arcade
Will Hasell - Editor
Nicole Visram– Executive Producer
Leslie Carthy- Post Producer

Online/VFX: Brickyard VFX
George Fitz - Lead VFX Artist
Diana Young - VFX Producer

Telecine: Co3
Mike Pethel – Artist
Matt Moran - Producer

Sound Design/Mix: On Music and Sound
Chris Winston – Sound Design and Mixer

Music:
“Funky Fly”
Composed by Desmond/Kalayeh/Summervile/Holiday
Courtesy of Extreme Production Music USA (ASCAP)/MTV Songs Inc. (ASCAP)/Music By Video (BMI)

“One Place”

AGENCY: 72andSunny
Glenn Cole                     Chief Creative Officer/Partner
Matt Jarvis                    Chief Strategic Officer/Partner
Mick DiMaria                 Creative Director
Justin Hooper                 Creative Director
Chad Goodnoe                Senior Writer
Sarah Herron                    Designer
Sam Baerwald                Director of Film Production
Molly McFarland                Executive Film Producer
Brooke Horne                Film Producer
Jenny Jones                    Film Production Coordinator
Matt Johnson                    Group Strategy Director
Josh Hughes                    Strategist
Christine Claussen                Director of Business Affairs
Latanya Ware                Business Affairs Manager
Alexis Varian                    Brand Director
Tim Sekiguchi                    Brand Manager
Zachary Hill                    Brand Coordinator 
Emily Hodkins                Communications Manager

Client: CKE- Carl Karcher Enterprises 
Andy Puzder- Chief Executive Officer 
Brad Haley- Chief Marketing Officer 
Brandon LaChance- Director of Advertising 
Allison Pocino- Product Marketing Manager 
Melissa Robinson- SVP Corporate Communications 
Kathleen Bush- Director of Public Relations
Bruce Frazer- SVP, Product Marketing 
Steve Lemley- VP, Field Marketing, Media & Merch. 

Production Company: Christina Productions 
Justin Hooper - Director
Christina Ritzmann - Executive Producer
Jenny Lenz - Line Producer 

Editorial: Arcade
Will Hasell - Editor
Nicole Visram - Executive Producer
Leslie Carthy- Post Producer

Online/VFX: Brickyard VFX
George Fitz - Lead VFX Artist
Diana Young - VFX Producer

Telecine: Co3
Mike Pethel – Artist
Matt Moran - Producer

Sound Design/Mix: On Music and Sound
Chris Winston – Sound Design and Mixer

Music:
“Across the Sea”
Composed by Blake Ewing
Courtesy of scoreAscore