Car Share Service Turo Launches GO Transit Takeover to Inspire Summer Travellers in Ontario

Turo has partnered with Metrolinx to become GO Transit’s official car sharing partner, to increase Ontarians’ access to convenient transportation and offer new travel possibilities beyond GO’s network. 

To celebrate this partnership, Turo will occupy the province’s most bustling travel hubs through a takeover of Union Station’s Skywalk and the Exhibition GO Station, featuring imagery and copy building on Turo’s 'Open the Door to Extraordinary' ad campaign. The project was brought to life with support from Publicis Sport & Entertainment.

Turo will maintain a presence at select GO stations year-round, and a full Turo-branded train wrap will be live over the next 12 months. These activations aim to inspire travellers to explore more of Ontario and find the perfect car to reach their post-GO train or bus destination. 

Coinciding with peak summer travel, long weekends, and the Blue Jays season, Turo will also invite Union Station visitors to check out its Skywalk consumer activation, designed to inspire travellers to immerse themselves in the Turo experience, find their drive, and enter to win a grand prize curated to support their next great adventure.