Capital Traiteur Launches Gastronomic Rebrand to Maestro Culinaire
Maestro Culinaire, leader in the Quebec convention services industry since 1993, formerly known as Capital Traiteur, today announces its rebrand. This transformation transcends a simple name change to embody a unified vision of gastronomic excellence, human service and sustainability.
Mastering the excellence of gastronomy and service for more than 30 years, Maestro Culinaire is anchored in its values inspired by the rich Quebec culture, marked by an authentic love of the local terroir. This passion is reflected through a meticulous selection of local ingredients and a close collaboration with local producers that Maestro Culinaire proudly showcases, along with a strong commitment to sustainability and social responsibility.
“We are uniting our love for local cuisine, the incomparable dedication of our team and our commitment to sustainability under our name, Maestro Culinaire. This is the very essence of the mission that we have been carrying out for 30 years, and it is now reflected in our image” mentions Steve Tsatas, president of Maestro Culinaire.
At the heart of this success is a team of passionate and dedicated employees whose pursuit of perfection greatly inspired the new identity. The warm and supportive working environment fosters an unparalleled customer experience, highlighting Maestro Culinaire's sense of community that extends beyond the company's walls.
In addition to creating the company's new brand image, creative partner, Sid Lee, is in charge of strategy, brand positioning, website, social networks, visual content and public relations. The creative agency offers the full range of disciplines to Maestro Culinaire.
"This collaboration enabled all our teams to put their expertise to work, highlighting the splendour of local know-how and passion for Quebec culinary excellence. Each time we contribute to propelling local businesses to new heights, our pride is multiplied tenfold," emphasises Omar Othmani, account director at Sid Lee.
