Cannes Tips and Lion Favourites from the LBB Team
Bonjour Adland! 12 months have whizzed by, suspiciously quickly, and here we are again in Cannes to celebrate the most exciting innovation and creativity the industry has to offer. As ever, Little Black Book will be setting up home for the week on the Plage Croisette Beach – we’d love to see you there! – and this year the team is bigger and more Cannes-tastic than ever.
Matt Cooper
LBB> What do you do at LBB and what are you going to be up to this year in Cannes?
MC>> I run the business which kind of gives me a few jobs all of which are top fun. I love managing a totally exciting team of people who really want to help make changes in this fantastic business we work in. I think if you ask the rest of the team what I do though they will mainly tell you that I'm a pain in the arse.
This year at Cannes I’ll be doing the same as always. Meeting new people, seeing old friends, listening to issues around the globe and telling people how I believe LBB and the team can help them. I also aim to get in some bad dancing.
LBB> Which piece of work are you backing to pick up a Lion?
MC> I think Volvo epic split has to do well, doesn't it? It's a top spot and a brilliant idea.
LBB> Top tip for beach bunnies heading to the LBB beach.
MC> Talk to people. It's simple. We all go to Cannes to do business and the beach is a good place to do so. And seriously drink Badiot it's the fizzy bottled water served mainly everywhere with a dash of salt. Seems to work wonders after potentially over doing the rose water.
Sarah Cooper
LBB>What do you do at LBB and what are you going to be up to this year in Cannes?
SC> I am the co-founder of Little Black Book and now I work behind the scenes on the finances and other aspects of the business. I'll be on the beach, laying out towels and stuffing bags. Please come and say hello.
LBB> Which pieces of work are you backing to pick up a Lion?
SC> I don't like to take sides. Ditto with the football.
LBB> Top tip for beach bunnies heading to the LBB beach.
SC> Make friends with the restaurant staff. They are wonderful and work their tails off all week for us. They will remember you! Do not bring your own picnic in, though.
Sign the guest list so that we can keep you up to date about our next event.
Don't miss breakfast and a swim to start off your day.
Take a goodie bag.
Strike up a conversation with your neighbours on the beach and don't be shy. Everyone is there to meet new people and loads of great relationships have been forged on the LBB beach over the years.
Get in the sea!
Anna Allgrove
LBB>What do you do at LBB and what are you going to be up to this year in Cannes?
AA> I am the Founding Partner and MD of the recently launched LBB/Lab, which offers brand development, PR & Marketing services to the advertising industry.
LBB> Which pieces of work are you backing to pick up a Lion?
AA> I am keeping everything crossed for Marmite ‘Rescue’ which was directed by the brilliant James Rouse (Outsider) and edited at Work by Art Jones and Neil Smith.
LBB> Top tip for beach bunnies heading to the LBB beach.
AA> My top tip for the LBB beach would be to have a game of Foosball and enter your business card to be in with a chance of winning a signed team Uruguay shirt from Vagabond Films. There’s also a very handy phone charging station (you could even have massage whilst you wait for your phone to charge!).
Laura Swinton
LBB> What do you do at LBB and what are you going to be up to this year in Cannes?
LS> I’m the Global Editor at Little Black Book, and come Cannes that means I will be busy trying to reconfigure the laws of time and space. Is it possible to be at the Palais, in the Majestic, on the Carlton Terrace and on the LBB & Friends Beach all at once? Let’s find out!
LBB> Which pieces of work are you backing to pick up a Lion?
LS> I’d argue there’s no one piece of work set to dominate all of the categories like Dumb Ways to Die did last year. That said there have been lots of interesting pieces throughout the year. Sound of Senna is a beautiful blend of sound, vision and experience and uses old data in an inventive way. Sweetie, from Lemz and MediaMonks, brought a serious issue to global attention and is a great example of creativity being used to make a substantial impact on the world. DDB’s Drinkable Book really intrigued me, as did ‘The Most Powerful Arm’ from Finch.
In terms of pure entertainment, I’m as smitten as the rest of the team with Blazed, which is a paean to the power and purity of direction and craft. Saatchi & SaatchiNZ’s Tui stunt, which saw the brand re-plumb a house with beer is a grown-up Wonka fantasy. Oh and if replay value in the LBB office counts for anything, Wieden + Kennedy’s SingIt Kitty campaign for 3 is just joyful.
LBB> Top tip for beach bunnies heading to the LBB beach.
LS> Grab a goodie bag, get down there in time for Happy Hour and if you’re looking for somewhere special to hold a meeting or relax, the pontoon on the beach is a fantastic suntrap.
Addison Capper
LBB> What do you do at LBB and what are you going to be up to this year in Cannes?
AC> I'm the Deputy to our very trusty Editor, Laura. I'll be scooting between the LBB & Friends Beach, the Palais, and everywhere in between trying to meet as many of you nice folk as possible. I'm nice. Come and say hi!
LBB> Which pieces of work are you backing to pick up a Lion?
AC> There are a few: Save The Children's 'Most Shocking Second a Day Video' is super important and beautifully executed. Newcastle Brown Ale's anti-Super Bowl campaign 'If We Made It' from Droga5 is witty, clever and downright funny. New Zealand Transport Agency's 'Blazed' is hilarious and terrifying. *Sigh*, and I guess Epic Split deserves at least one Lion.
LBB> Top tip for beach bunnies heading to the LBB beach.
AC> Nutritional value of rosé = 0. Make time to eat and stay nourished.
Katherine Peach
LBB>What do you do at LBB and what are you going to be up to this year in Cannes?
KP> I look after events and sponsorship at LBB so have spent the past few months putting together the Little Black Book & Friends Beach in Cannes and organising all our fabulous co-hosts - I'm sure they're sick of hearing from me! I'll be on the beach everyday meeting up with people that I can't reach from our office in London. I'm very excited about checking out the New Directors Showcase, Casa Mexico and DJ Jazzy Jeff at Sizzer on Thursday night!
LBB> Which piece of work are you backing to pick up a Lion?
KP> I still really love 'Blazed' for the New Zealand Traffic Authority. It made me giggle, then it made my heart drop to my stomach. Clemenger BBDO and Curious Films’ Taika Waititi should be onto a winner here.
The LBB editorial team did a great piece on this - check it out here.
LBB> Top tip for beach bunnies heading to the LBB beach.
KP> Happy Hour. That's it. Happy Hour.
Paul Cooper
LBB>What do you do at LBB and what are you going to be up to this year in Cannes?
PC> I’m Head of New Business at LBB. For me, Cannes this year will be all about meeting people on the beach during the day, explaining the wonders of LBB whilst wearing a selection of stripey t-shirts. Evenings will be spent drinking rose, catching up with people at parties and sitting on the Carlton terrace I should think. I love to end the night sitting on the apartment balcony having a natter, drinking something cold and eating a bit of Lebanese grub.
LBB> Which piece of work are you backing to pick up a Lion?
PC> I reckon “The Epic Splits” is going to do the business and I hope that ‘Blazed’ does well too.
LBB> Top tip for beach bunnies heading to the LBB beach.
PC> Top tip for beach bunnies – start the day with a massage at The Hanging Garden and end the day with a couple of glasses of pink at Happy Hour. Leave time in your busy schedule to eat something, just looked at my diary for the week and realised I haven’t.
Ruby Griffiths
LBB> What do you do at LBB and what are you going to be up to this year in Cannes?
RG> I work with the founding partner and MD of LBB/Lab a newly launched part of Little Black Book that offers a range of PR and marketing services to those who need it in the advertising world. It is a new venture for me and getting to be part of it has already been super exciting. PR is all about people so that’s why Cannes is such a great event. We’re now working in such a digital age that we often don’t get to see the people we work with in person so it’s great to put names to faces and share a bottle of wine at the LBB beach.
LBB> Which pieces of work are you backing to pick up a Lion?
RG> I love the Harvey Nichols spot, ‘Sorry I spent it on myself’ by Adam & Eve and edited by Bill Smedley at Work. I also love the new PETA spot ‘Get a feel for Angora’ by Lowe and Partners and Great Guns - a shocking but powerful piece of work that really gets us thinking about where our clothing comes from.
LBB> Top tip for beach bunnies heading to the LBB beach.
RG> This will be my first time working on the beach so I probably can’t offer the best advice and will be the one taking it instead! But I am going to try drinking a glass of water for every glass of rose for keeping up stamina. Don’t forget the insect repellant in the evenings unless you want to become a tasty snack to the local mozzies. And of course for some morning recuperation I would suggest a good old massage and a swim in the sea to get the brain ticking again! I will let you know how it all goes once the week is over!
Tanu Anand
LBB> What do you do at LBB and what are you going to be up to this year in Cannes?
I work in New Business. This year, Cannes will be about reconnecting with friends you get to see once a year. You also finally meet and put a face to lovely folks you've been in touch with over email.
Besides work meetings, I’m looking forward to the Crispin Porter cocktails (best invite of the year!), Massive, Rushes, La Paella party and the 6th Annual Women's Lunch hosted by Story:We Produce.
LBB> Which pieces of work are you backing to pick up a Lion?
TA> Epic Split. Without a doubt, it'll win BIG this year! From India, Google "Reunion" by Chrome Pictures and HDFC Mutual Funds/ Dear Dad for Film Craft could pick up a Lion. British Airways "Magic of Flying and Harvey Nichols “Sorry I Spent It On Myself” are lovely pieces work that stand a good chance at winning.
LBB> Top tips for beach bunnies heading to the LBB beach
- For every one glass of Rose, drink one glass of water.
- When you are given a business card, take a picture of the person holding their card so later you can put faces to the pile of cards you bring back. Otherwise you'll end up playing "Guess who is this and where did I meet them?"
- Come to the LBB Beach Hanging Gardens for some down time, indulge. Go on, put it in your diary!
- Don't upload unflattering pictures of other people on social media. Karma always comes back and bites you in the...you get the picture!
- And most important, you can't be everywhere at the same time, no point in speed dating from one party to the other.
- Did we mention, we're offering a great Cannes discount? Come and say hello to the team for more details over a glass of rose.
