Cannes Lions 2023 Grand Prix Winners in Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio
As the Cannes Lions Festival returns to award 2023’s best in advertising, the first day gives us a range of winners from a variety of categories to feast our eyes upon. So, without further ado, check out the Grand Prix winners for Pharma, Health & Wellness, Lions Health Grand Prix, Radio & Audio, Print & Publishing and Outdoor.
Simon Cook, CEO, LIONS: “We’re delighted to honour our first Lion winners who are raising the creative bar on the global stage. Thank you to all of our exceptional Jurors who have given their time, dedication and expertise to define the creative benchmark for the Festival’s 70th edition.”
Simon Cook, CEO, LIONS: “We’re delighted to honour our first Lion winners who are raising the creative bar on the global stage. Thank you to all of our exceptional Jurors who have given their time, dedication and expertise to define the creative benchmark for the Festival’s 70th edition.”
Here they are:
Pharma Lions
Eurofarma - Scrolling Therapy
Brazilian-based multinational pharmaceutical corporation Eurofarma and global creative agency Dentsu Creative US created an AI-powered facial expression recognition experimental tool which enabled patients with Parkinson’s disease to control their social media engagement using facial expressions. With the WHO (World Health Organization) estimating that around 8.5 million people worldwide are affected by Parkinson's, the innovation allowed users to perform facial exercises to control commands through gestures.
Health & Wellness Lion
Partners Life - The Last Performance
Partners Life, a New Zealand life insurance provider, partnered with Special New Zealand to deliver ‘The Last Performance’, challenging Kiwis to rethink preconceptions around life insurance through a whodunnit drama series. As one of the most under-insured countries in the world, the goal was to get people watching the series, talking about life insurance, and making a proactive effort to plan ahead.
Lions Health Grand Prix for Good
Memorial Sloan Kettering Cancer Center (MSK) - Working with Cancer
One in every two people will be diagnosed with cancer in their lifetime. That’s why the Publicis Foundation launched the first cross-industry coalition, supported by leading cancer charities and organisations including Memorial Sloan Kettering Cancer Centre (MSK), MacMillan Cancer Support, and the Gustave Roussy Institute. Championing recovery-forward work cultures, Publicis provides cancer patients with full job security for at least one year, and encourages erasing the stigma of cancer in the workplace.
Radio & Audio Lions
Skinny - Lawyer, Ad Agency & Strip Club
To avoid expensive celebrity voice talent and pricey recording studios, Kiwi telco Skinny and Colenso BBDO launched ‘Phone It In’, a low-cost campaign that lets Kiwis record Skinny radio ads on their mobile phone, for free. By placing scripts all over New Zealand, passersbys could call in and record the ads, which were then played all over the country. Each script is written to be contextually relevant to its location, leading to bespoke placements around the country, while the out-of-home campaign, which doubles as a radio campaign, shows the provider's mobile network and low prices.
Print & Publishing Lions
AnNahar - Newspapers Inside the Newspaper Edition
The AnNahar newspaper has continued to be vocal about sharing the crises in Lebanon with the rest of the world. Partnering with Impact BBDO once again, this time, the paper used its pages to give a voice back to journalists who’ve seen their papers vanish. The ‘Newspapers Inside the Newspaper Edition’ features six defunct Lebanese newspapers within its own pages.
The Print & Publishing Jury say: “The Grand Prix was awarded to a brave piece of work that put into action a publication-based idea to defend the sanctity of a free press, and did it in a way that we hope sends a signal to the industry on how eternally innovative the future of publication can be.”
The Print & Publishing Jury say: “The Grand Prix was awarded to a brave piece of work that put into action a publication-based idea to defend the sanctity of a free press, and did it in a way that we hope sends a signal to the industry on how eternally innovative the future of publication can be.”
Outdoor Lions
British Airways - A British Original
Uncommon’s work for British Airways includes over 500 unique print, digital and outdoor executions, and over 32 different short films to reflect the individual reasons people travel. The campaign is centred around the common question travellers are frequently asked when they land in a new destination (‘What is the purpose of your visit?’), but instead of ticking the standard boxes of ‘business’ or ‘leisure’, viewers see more meaningful and relatable answers for travel - emphasising the lives that real people lead.
Outdoor Lions Jury President Javier Campopiano, worldwide chief creative officer at Grey and global chief creative officer of OpenX from WPP, Grey/OpenX, said: “Under the surface of a classical OOH campaign, lays a platform that can hold an infinite amount of human truths, stories, desires, emotions, that can be crafted to connect with people wherever they are in their lives, geographically or emotionally.”
Outdoor Lions Jury President Javier Campopiano, worldwide chief creative officer at Grey and global chief creative officer of OpenX from WPP, Grey/OpenX, said: “Under the surface of a classical OOH campaign, lays a platform that can hold an infinite amount of human truths, stories, desires, emotions, that can be crafted to connect with people wherever they are in their lives, geographically or emotionally.”
