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Cannes Contenders: Wunderman Thompson’s Top 10 Tries for Cannes 2022 Success


A Thai take on Wes Anderson’s filmmaking, innovative use of stock footage, restoring Bangladeshi women’s identities – and a couple of mayonnaise masterpieces

Cannes Contenders: Wunderman Thompson’s Top 10 Tries for Cannes 2022 Success

During the last 12 months, agencies in the Wunderman Thompson network, from across the globe, have been responsible for some seriously sensational work - in a variety of mediums, styles and genres. With the first in-person Cannes Lions for three years rapidly approaching, we’ve asked senior creatives from the network to share their favourite projects from their Wunderman Thompson colleagues - and to show us what to look out for from their agencies at this year’s festival.

LBB has asked every major agency network to share its best work from the past year ahead of Cannes Lions 2022. Check out all the lists published so far here.

International Foundation for Reunion + Mudi 3D & AR Studio - Missing Stock

Wunderman Thompson Bogotá

Takayuki Niizawa, CCO at Wunderman Thompson Tokyo: “Perhaps for the first time in the world, the most mundane advertising production technique - using stock footage in an ad - has been turned into something meaningful. By adding another meaning to the obvious goal of ‘communicating to the masses’ in advertising, it became a whole new kind of initiative. Positive ideas move the world forward.” 

Idea Creation: Wunderman Thompson Bogotá

3D Technology: Mudi 3D & AR Studio  

The 1 - The Trainee

Wunderman Thompson Bangkok

Joao Braga, CCO at Wunderman Thompson Sydney: “What happens when Wes Anderson meets Thai advertising? Crazy authentic branded content that’s so fresh and charming you want to savour every frame.” 

Idea Creation: Wunderman Thompson Bangkok

Production: Suneta House

Director: Teerapol Suneta

Hellmann’s - Mayo Tackles Foodwaste

Wunderman Thompson New York

Tiago Bastos, creative director Wunderman Thompson Dubai: “Hellmann’s made food waste one of the most important movements that modern society needs to tackle nowadays. This ad makes it not only easy to learn a few tricks on what to do with the food we throw away, but most importantly it's very fun to watch from start to finish. A huge plus is to find the perfect athlete to tie it all together in this incredible piece of content.”

Idea Creation: Wunderman Thompson New York

ECD: Beth Avellini

Production: DIVISION 7

Director: Kris Belman

IKEA - Ikea Fits Anywhere

Wunderman Thompson Riyadh

Tista Sen, regional creative director at Wunderman Thompson Mumbai: “Such a refreshing idea in this medium that screams perfection and audacity. In a business that relies more than ever on tech, the simple brilliance of the concept just shines through.” 

Idea Creation: Wunderman Thompson Riyadh

Warah - The Nameless Women

Wunderman Thompson Mumbai

Qingqile Mdlulwa, group chief creative director at Wunderman Thompson South Africa: “This campaign literally restores the identity of Bangladeshi women. It also reminds us of the value and dignity carried in a person’s name. It made me think again.”   

Idea Creation: Wunderman Thompson Mumbai

HSBC UK - Vicious Circle

Wunderman Thompson London

Takayuki Niizawa, CCO at Wunderman Thompson Tokyo: “Super simple copywriting delivers a message you cannot miss. The execution is really good, almost scary. We can never forget the power of a strong film.” 

Idea Creation: Wunderman Thompson London

Production:  Knucklehead, London


NESTLÉ - Have a Bite

Wunderman Thompson Sydney

Rayyan Aoun, ECD at KSA: “I like how they took an all-time product ritual and amplified a debate around it to revive the brand among a new generation.”

Idea Creation: Wunderman Thompson Sydney

Production: Shutterlock Limited, Nelson / Revolver Films

Hellmann’s - Fridge Blank

Wunderman Thompson New York

Gabriel Sotero, creative director at Wunderman Thompson Sao Paulo: “One of the best guerrilla ideas I’d seen in recent months. And the fact no one has found the money makes it even more true and funny.” 

Idea Creation: Wunderman Thompson New York


STC - The Unexpected Reroute

Wunderman Thompson Riyadh

Anu Niemonen, ECD at Wunderman Thompson Finland: “Perfect timing and place are the things that I admire in this clever and simple campaign.” 

Idea Creation: Wunderman Thompson Riyadh

Production: Forward Films, Riyadh

FC Home & Deco - The Friendly Breakup Collection

Wunderman Thompson Lima

Lorenzo Crespi,  CCO at Wunderman Thompson Milan: “In my opinion, this is one of the most brilliant ideas this year. A contemporary design idea that gives solutions to contemporary problems, dissolving an emotional – but also very practical -  tension. In one sentence: brilliant and suitable for our times.”

Idea Creation: Wunderman Thompson Lima

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Wunderman Thompson USA, Mon, 06 Jun 2022 16:30:00 GMT