Cancer Healthtech ONKO Appoints Bold White Space
ONKO, a provider of unified cancer care, has appointed Bold White Space to a wide-range brief incorporating brand strategy, identity, PR and communications.
The business, which brings together expert clinician advice with tech-based treatment programmes, has tasked the agency with reframing how it connects with those preparing for, undergoing and then recovering from the treatment of cancer.
The work will be led by Bold White Space co-founder and director, Nick Ford-Young, reporting to ONKO co-founders Krishna Moorthy and Venetia Wynter-Blyth, who are both practicing clinicians on the front-line of cancer care.
Krishna Moorthy, ONKO co-founder, said: “We are still at an early stage of our development and getting our brand and communications right from the outset is absolutely critical for us. Bold White Space understands the importance of our vision and creatively challenged our thinking in a way that made total sense. We are convinced they will deliver incredible long-term value for ONKO.”
Nick Ford-Young, co-founder and director at Bold White Space, said: “ONKO is a business innovating in a space that is both close to our hearts and has the ability to positively impact millions of lives. Bringing the passion and vision of the founders to life from the beginning is so important and we are excited to shout about this brand to the world. We are hugely motivated about what our work together can achieve as ONKO scales and becomes the leader in this field in the years ahead.”
ONKO is providing free health consultations during the Covid-19 crisis through its free Cancer Health Checker. It is available online here.
Bold White Space launched in May and brings together advertising, marketing and PR. It was founded by Mike Robb, former ENGINE I MHP managing director, and Nick Ford-Young, former Managing Director of brand strategy and content agency Studio Black Tomato. The agency brings a wealth of advertising, marketing and PR expertise in its established senior team to its work with clients.
