Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Canal+ Uses Fictional Fantasy Series ‘The Secret of Wakany’ to Poke Fun at Disappointing Endings


BETC Paris teams up with Partizan's Antoine Bardou-Jacquet on an epic spot we can all relate to

Canal+ Uses Fictional Fantasy Series ‘The Secret of Wakany’ to Poke Fun at Disappointing Endings

It's no secret that binge-watching has become a social phenomenon in recent years, as has rabid fandom of those oh-so epic fantasy series we just can't put down. For its new brand campaign, CANAL+ chose to highlight something we might have felt at the conclusion of these shows - disappointment.

BETC Paris and Partizan's Antoine Bardou-Jacquet have launched a cinematic new spot shining the spotlight on when your favourite series has suddenly become un-rewatchable due to disappointing finales. 

The campaign features a young couple falling in love with a fictional fantasy series: The Secret of Wakany. Season after season, the couple's passion grows until it becomes almost obsessive. They sacrifice their nights, get the series' logo tattooed on their arms, and turn their flat into a museum of its glory. They talk Wakany, sleep Wakany, breathe Wakany... in short, they are addicted.

Everything is going well, until the evening of the last episode. The whole world is watching to finally discover the famous 'secret' of Princess Wakany. Only to receive... bitter disappointment. 


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling

Categories: Media and Entertainment, TV and Radio

Partizan London, Tue, 10 Jan 2023 15:59:00 GMT